Website Privacy Notice
1. INTRODUCTION
This privacy notice provides you with details of how we collect and process your personal data through your use of our site: www.longevity-essentials.com
By providing us with your data, you warrant to us that you are over 13 years of age.
Raw Perfection Ltd is the data controller and we are responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).
Contact Details
Full name of legal entity: Raw Perfection Ltd Email address: team@longevity-essentials.com Registered business address: 128 City Road, London, EC1V 2NX Telephone number: 07482965893
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at team@longevity-essentials.com
2. WHAT DATA WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
Communication Data that includes any communication that you send to us whether through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions, for example to comply with our legal obligation to keep records for tax purposes. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
Marketing Data that includes data about your preferences in receiving marketing from us and your communication preferences. We process this data to deliver relevant website content and advertisements to you and to measure or understand the effectiveness of this advertising. In order to do this, we keep track of data such as the emails you open and click on, our webpages that you visit, and the products you purchase or show an interest in. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products and services, to develop them, to grow our business and to decide our marketing strategy, in order to best serve our customers with content, products and services which they are genuinely interested in.
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests, namely to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
Sensitive Data
We do not knowingly seek to collect sensitive personal data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, genetic and biometric data, or information about criminal convictions and offences. However, customers occasionally share health-related information (for example, in order notes or enquiries). Where we receive such information, we will treat it with the highest level of care and will only use it to respond to your enquiry or fulfil your order.
Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don't provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
We will only use your personal data for the purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at team@longevity-essentials.com. In cases where we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision-making or automated profiling in relation to sensitive data. We may carry out automated decision-making and profiling in relation to marketing activity, such as tracking emails you open and click on, webpages you visit, and products you purchase or show an interest in. Our lawful ground for this processing is our legitimate interests, namely to study how customers use our products and services, to develop them, to grow our business and to decide our marketing strategy.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this.
We may receive data from third parties such as analytics providers (such as Google), advertising networks (such as Facebook), search information providers, and providers of technical, payment and delivery services.
4. MARKETING COMMUNICATIONS
Our lawful ground for processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business and keep you informed about products and services you have expressed an interest in).
Under the Privacy and Electronic Communications Regulations (PECR), we may send you marketing communications if (i) you made a purchase or asked for information from us about our goods or services, or (ii) you agreed to receive marketing communications — and in each case you have not opted out of receiving such communications since.
When you make a purchase or sign up via our website, you may be subscribed to our email newsletter. Our newsletters contain information about new products, health and wellbeing content, promotions, discounts and special offers. These will usually relate to our own products and services, though we may occasionally feature offers from trusted partners.
Our email newsletter is free of charge and you may unsubscribe at any time by clicking the unsubscribe link at the bottom of any marketing email, or by emailing us at team@longevity-essentials.com.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent. We have not done this to date and currently have no plans to do so.
You can ask us or third parties to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message, or by emailing us at team@longevity-essentials.com.
If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases or warranty registrations.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
- Other companies in our group who provide services to us, including our suppliers
- Service providers who provide IT and system administration services
- Professional advisers including lawyers, bankers, accountants, auditors and insurers
- Government bodies that require us to report processing activities
- Fulfilment and customer service providers who fulfil orders and answer communications on our behalf
- Third parties to whom we sell, transfer, or merge parts of our business or our assets
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
Some of our third-party service providers are based outside the United Kingdom, so their processing of your personal data will involve a transfer of data outside the UK.
Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by making sure at least one of the following safeguards is in place:
- We will only transfer your personal data to countries that the UK Government has confirmed provide an adequate level of protection for personal data; or
- Where we use certain service providers, we may use UK International Data Transfer Agreements (IDTAs) or other safeguards approved by the ICO which give personal data equivalent protection to that it has in the UK.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
7. DATA SECURITY
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding the appropriate retention period, we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and any applicable legal requirements.
For tax purposes, the law requires us to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they stop being customers.
To comply with our obligations under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we retain records of those who have unsubscribed from our email communications in order to ensure we do not contact them again. As with all your data, you may request access to or deletion of this data at any time, subject to our other legal obligations (such as keeping records of past purchases for six years).
In some circumstances we may anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
You can find more information about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please email us at team@longevity-essentials.com. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests, in which case we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would be grateful if you would contact us first so that we can try to resolve the matter for you. You can reach us at team@longevity-essentials.com.
10. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
11. COOKIES
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please visit: https://www.longevity-essentials.com/cookie-policy/
The key changes made from your original: fixed the automated decision-making typo, replaced EU-US Privacy Shield and EEA references with UK GDPR / ICO equivalents, replaced CAN-SPAM with PECR, rewrote the "Free Gifts" marketing section into plain language that reflects the actual business, softened the sensitive data section to acknowledge health information may occasionally be shared by customers, removed the redundant "such as" in Section 3, and fixed the broken cookie policy URL.
