APE Nutrition - Grass-Fed Beef Protein (Madagascan Vanilla) 1.2kg

Colostrum is the ‘first milk’ produced by cattle in the hours following their infants birth to develop the calfs immune system and trigger growth. Our colostrum is from grass-fed / finished cattle and is ethically sourced from the surplus left after the calf has been fully nourished. We gently spray dry the milk into a powder, which is packed with nutrients, peptides and growth factors. This makes it an incredibly potent natural supplement for immunity, lean muscle / connective tissue growth and gut health. Each tub contains 150g which equates to 30-50 servings.  GUT HEALTH The transforming growth factors within colostrum have been shown to heal the gut, which in tern supports digestion, immunity, neurotransmitter production and detoxification. GROWTH FACTORS Colostrum contains a multitude of growth factors, which support bone, cartilage and skin health as well as aiding with lean muscle growth. GRASS-FED & HORMONE/ANTIBIOTIC FREE Our colostrum is sourced from grass-fed / finished cattle, which graze outside naturally for as much of the year as is possible. They are completely antibiotic/hormone free and their diet contains no foods containing fertilisers, pesticides, heavy metals or other chemicals. IMMUNE FUNCTION Packed with immunoglobulins and macrophage stimulating factor, colostrum is unparalleled in its ability to support immune function. ABOUT THE PRODUCT Grass-Fed Colostrum Our ancestors understood the importance of eating the whole animal, nose to tail and utilising everything it had to offer. They appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. Also, because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense colostrum is. Finally they believed that drinking the colostrum of a healthy animal, would strengthen their health and vitality.  Fast forward to today and the immense power of colostrum has somewhat been forgotten. What was once highly sought after is now rarely consumed. We created our grass-fed colostrum powder to help people reintroduce this ancestral superfood, loaded with nutrients, peptides and growth factors in an easy to consume way.   Nutritional Information: One Serving (5g) - Kcal: 3.1 - Fat: 0.1 - of which Saturates: 0 - Carbohydrates: 0 - of which Sugars: 0 - Fibre: 0 - Protein: 0.5 - Salt: 0   Ingredients: 100% Grass-Fed Bovine Colostrum HOW TO USE Take 3-5g (1 heaped tsp) per day. This can be blended into milk, yoghurt, water or shakes. If being added by hand it’s best to mix it with a small amount of liquid into a paste before topping up to reduce clumping. WHEN TO USE Can be taken at any time throughout the day. If being used as a general wellness supplement, we suggest consuming 5g per day. However if being utilised to recover from illness or injury, we suggest doubling the serving to 10g per day. FAQS WHAT ARE THE GROWTH FACTORS WITHIN COLOSTRUM? Insulin-like Growth Factor- I & II (IGF-I & -II) - The primary growth factors in colostrum, these have been shown to build lean muscle mass, balance blood sugar and stimulate the synthesis and repair of DNA. Transforming Growth Factors Alpha & Beta (TGF-a & b) - Stimulates the growth of connective tissue, including bone / cartilage and plays a key roll in wound healing and gut repair. Having a properly formed gut wall supports digestion, immunity, neurotransmitter production and detoxification. Epithelial Growth Factor (EGF) - A primary driver in the maintenance and repair of skin, including wound healing. WHY IS COLOSTRUM SO GOOD FOR IMMUNITY? It contains: Immunoglobulins (IgA, IgG, IgM, IgD, IgE) - Antibodies that play an integral role in immunity. Proline-rich Polypeptides (PRPs) - Crucial for thymus gland support and modulating the immune response, PRPs have been shown to bolster a weakened immune response or balance out an overactive immune system. Lactoferrin - an iron-binding protein which helps a critical roll in immunity due its antibacterial and antiviral properties. Colony-stimulating Factor-1 (macrophage colony-stimulating factor) - Stimulates the production of macrophages, which are immune cells that consume and dispose of dead pathogens. Cytokines, Interleukins, Interferons, and Lymphokines - Known to enhance T cell activity, antibody production and act as a potent anti-inflammatory. Lactalbumins - trigger apoptosis (cell death), which clears out cancerous cells and viruses. DO YOU PASTEURISE YOUR COLOSTRUM? Cattle udders can be contaminated with E-coli, salmonella and other pathogenic bacteria from manure. Therefore our colostrum is gently pasteurised to kill any pathogens, whilst not denaturing the colostrum. WHAT ABOUT BSE? Our colostrum is produced exclusively from herds which are certified free from BSE. WHAT ABOUT THE CALF? A cow produces enough colostrum and milk for twins, although this is very rare. Our colostrum is ethically sourced from the surplus left after the calf has been fully nourished.

Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss*, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals.   Our raw cacao flavour has just five ingredients; grass-fed beef protein, organic maple sugar, raw cacao powder, Madagascan vanilla and sea salt. That means it’s free from; dairy, whey, soy, fillers, artificial sweeteners and preservatives… all ingredients that are unnecessarily included in lots of protein powders today. It tastes like rich chocolate (think 70-85% dark), but is easily made sweeter by adding some raw honey or fruit.  The cattle this is sourced from are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond... following standards for biological diversity, climate impact and animal welfare. Each bag contains 1kg of grass-fed beef protein, which equals 50 20g servings or 25 40g servings. Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids.  Grass-Fed Beef Protein | Raw Cacao & Maple Sea Salt Although we always encourage everyone to take a food first approach to nutrition, protein powders can be really handy in the modern world when we’re often short on time. However a lot of people struggle with inflammation, bloating and discomfort from classic protein powder sources that are readily available today, such as; whey, soy and other plant based options. Our grass-fed beef protein is non-inflammatory, and not only contains 19.88 grams of complete protein* per serving, but it’s also packed with collagen, gelatine and other key micronutrients. This means it provides all the classic benefits of protein powders; aiding in muscle growth, strength gain and fat loss, whilst having non of the down sides. And in addition, the collagen and gelatine support connective tissue (tendons, ligaments and joints) as well as hair, skin and nails. Whilst the wide array of micronutrients it contains (vitamins B6, B9 and B12 as well as the minerals Zinc, Selenium and Iron) help with a variety of bodily processes and general wellbeing. If you'd like to understand more in relation to the benefits of adequate high quality protein intake (fertility, hormone balance, healthy ageing, immune health and weight management) beyond muscle maintenance and connective tissue health, we've written a blog on them here. Our beef protein is sourced from KRAV certified farms in Sweden. KRAV is Sweden’s gold standard for food sustainability. All farms with the KRAV certification operate to organic standards (meaning no un-natural pesticides or artificial fertilisers), and also follow extra requirements around biological diversity, climate impact, animal welfare and working conditions for employees. The consideration these farms have for nature, climate, animals and people makes them the perfect partners for us at APE. *Complete protein refers to the fact that beef protein contains all 9 essential amino acids that we need to consume from our diet to build protein within the body. Nutritional Info:Grass-Fed Beef Protein | Raw Cacao & Maple Sea SaltOne Serving (26g) - Kcal: 108.04 - Fat: 0.76 - of which Saturates: 0.32 - Carbohydrates: 4.21 - of which Sugars: 3.87 - Fibre: 0.62 - Protein: 19.88 - Salt: 0.14  How to use Consume 1-2 servings per day. Each serving is 26g (equivalent to 3-4 heaped spoons of the APE scooper). For each 26g serving, mix with 75-125ml of liquid (raw milk is our favourite). Add the powder before the liquid for best blending.See product image gallery for recipe ideas, APE scoop measurement details and inspiration. When to use Beef protein can be used at any time throughout the day to increase protein intake.Dr Gabrielle Lyon, a leading researcher in the areas of protein, muscle health and the importance of muscle mass for longevity strongly suggests that for optimal health we should be eating 1.2-1.6 grams of protein per kg of bodyweight per day as a minimum, which is well above the standard recommendation. Whereas Peter Attia MD author of #1 New York Times Bestseller, Outlive: The Science and Art of Longevity recommends 2g per kg of bodyweight per day.   Our favourite time to use our grass-fed beef protein is either post training in a shake or on a busy day as a high quality meal replacement. Ingredients:Grass-Fed Beef Protein | Raw Cacao & Maple Sea SaltIngredients: Grass-Fed Beef Protein, Organic Maple Sugar, Raw Cacao Powder, Madagascan Vanilla, Sea SaltAmino Acid Profile (Typical G AA / Per 100g): Alanine 9 - Arginine 8 - Aspartic Acid 6 - Glutaminc Acid 11 - Glycine 20 - Histidine 1 - Hydroxyproline 10 - Isoleucine 2 - Leucine 4 - Lysine 4 - Methionine 0.9 - Phenylalanine 2 - Proline 12 - Serine 3 - Threonine 2 - Tyrosine 1 - Valine 3

Being a major component of the human body (it makes up roughly 30% of total body protein), collagen gives structure to our tendons, ligaments, bones, skin, hair, nails and the gut lining. Our powder is a combination of type 1 & 3 collagen sourced from 100% grass-fed and finished cattle free from hormones, antibiotics or exposure to chemicals. Hot and cold soluble, as well as odourless and flavourless, our collagen peptides can be mixed into a wide variety of drinks or meals. Each bag contains 400g's (40 servings).  HOW TO USEConsume 10-20g per day. Hot and cold soluble, as well as odourless and flavourless, our grass-fed collagen peptides can be mixed into a wide variety of drinks or meals.  WHEN TO USECollagen can be taken at any time throughout the day. Personally we like to add 10g’s to our morning coffee and an additional 10g’s to post workout shakes. Eating whole animals, nose-to-tail, was a way of life for human beings for 99% of our existence on this earth. It’s only recently that the really nutritious parts of animals like organs and bones have dropped out of our diet. Our ancestors believed that to strengthen parts of their body, it was important to consume the corresponding part of a healthy animal. Interestingly, this is just now being validated by science. Research conducted at the University of Edinburgh in animal models has shown conclusively that when eaten, organs and glands selectively travel to the corresponding organ of the consumer in high concentrations. Although not an organ, collagen supports this research, as when consumed it travels to our skin, connective tissues, gut lining, bones and hair to strengthen them.Our ancestors also appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. And because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense the rarer parts of an animal are and would prise these over muscle meats. Fast forward to today and the immense powers of eating nose-to-tail has somewhat been forgotten. Parts of animals that were once highly sought after are now rarely consumed and generally people no longer enjoy the taste. We created our nose-to-tail line to help people reintroduce these ancestral superfoods, loaded with nutrients in an easy to consume and flavourless way.Nutritional Information: One Serving ( 2 Scoops / 10g) - Kcal: 36.8 - Fat: 0 - of which Saturates: 0 - Carbohydrates: 0 - of which Sugars: 0 - Fibre: 0 - Protein: 9.2 - Salt: 0.14 Amino Acid Profile (Typical G AA / Per 100g) Alanine 8.1 - Arginine 8.4 -Asparagine 6.6 - Glutamine 12.4 - Glycine 20.6 - Histidine 0.8 - Hydroxylysine 1.2 - Hydroxyproline 11.4 - Isoleucine 1.5 - Leucine 2.9 - Lysine 3.4 - Methionine 0.6 - Phenylalanine 2.1 - Proline 11.5 - Serine 3.4 - Threonine 1.9 - Tyrosine 0.5 - Valine 2.4Ingredients: 100% Grass-Fed Bovine Collagen Peptides *Our collagen powder is sourced from 100% grass-fed and finished cattle free from hormones, antibiotics or exposure to chemicals.  FAQ's WHAT IS COLLAGEN? Collagen is a major component of the human body, making up around 30% of our total body protein. It’s the main structural protein in connective tissue such as ligaments and tendons. It’s also found in bones, nails, hair and makes up roughly 80% of our skin. WHY TAKE COLLAGEN?Generally as people age, their collagen depletes, which can cause deterioration of skin and connective tissues. Topping your collagen levels up through diet counteracts this depletion and therefore supports strong connective tissues, bones and skin elasticity. IS YOUR COLLAGEN GRASS-FED AND FINISHED?Yes, we source our collagen from certified grass-fed and finished cattle that roam freely outdoors on pasture and are not exposed to antibiotics, hormones or any artificial chemicals.

This ancestral superfood blend is made from 50% beef liver, 25% heart and 25% kidney. These are three of the most nutrient dense foods on the earth (see icons below for details) and when consumed together epitomise nose-to-tail nutrition. All our organs are sourced from an organic certified farm where the cattle are grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules. LIVER Considered the most nutrient rich organ, liver is an amazing source of vitamins A, B2, B3, B5, B6, B7, B9 and B12. It’s also rich in the minerals iron, phosphorous, zinc and copper. Vitamin B12 is vital for the biochemical process methylation and copper is needed for the creation of red blood cells, which transport oxygen around the body. HEART An excellent source of CoQ10, which is important for cardiovascular health. Abundant in vitamins B3 and B12 as well as the minerals magnesium, zinc and iron. Rich in the amino acids glycine and proline which are essential for connective tissue, joint and digestive health. KIDNEY One of the best known food sources of selenium which helps support immunity, blood flow, thyroid function, fertility and has powerful antioxidant properties. An excellent source of vitamins A, B2, B3, B12 and minerals such as zinc and iron. ORGANIC & GRASS-FED All our organs come from an organic farm where the cattle roam freely on pasture consuming a natural diet of grass. This means our cattle graze outside for as much of the year as weather conditions allow. Also, they are completely antibiotic/hormone free and their diet contains no foods contaminated fertilisers, pesticides or other artificial chemicals.    ABOUT THE PRODUCT Grass-Fed Beef Organs Our ancestors understood the importance of eating the whole animal, nose to tail. They appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. Also, because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense organ meat is. Finally they believed that eating the organ of a healthy animal, would strengthen their own corresponding organ, thus enhancing their health and vitality.  Fast forward to today and the immense powers of organ meat have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our grass-fed beef organ complex to help people reintroduce these ancestral superfoods, loaded with bioavailable nutrients in an easy to consume and flavourless way.  Nutritional Information: One Serving (6 capsules / 3000mg) - Kcal: 3.46 - Fat: 0.11 - of which Saturates: 0.04 - Carbohydrates: 0 - of which Sugars: 0 - Fibre: 0 - Protein: 0.55 - Salt: 0   Ingredients: Grass-Fed Beef Liver (50%), Grass-Fed Beef Heart (25%), Grass-Fed Beef Kidney (25%), Gelatine (Capsule).  *All our organs come from an organic certified farm where the cattle are grass-fed and roam on pastures.  HOW TO USE Consume 1-6 capsules per day (500-3000mg). See our infographic above to work out the best serving size for you. WHEN TO USE Take 6 capsules per day, ideally in the morning to flood your body with micronutrients for the day ahead. Each jar contains 180 capsules and each capsule is 500mg. FAQS DO THE CAPSULES TASTE OF ANYTHING? No. One of the reasons we created this product is because we understand that a lot of people struggle with the flavour of these nutrient dense super foods. Therefore we made sure that you get absolutely no taste when swallowing the capsules. They don't have any aftertaste either... don't worry you won't be doing any liver burps! WHAT’S THE DIFFERENCE BETWEEN YOUR BEEF ORGANS AND OTHER ORGAN MEAT PRODUCTS ON THE MARKET? Our organs come from a grass-fed and organic certified farm where the cattle are free to roam on pasture. We use heart (25%), liver (50%) and kidney (25%) to ensure a wide variety of bioavailable micronutrients.  WHAT ARE THE MAIN NUTRIENTS IN ORGAN MEAT?  Key nutrients include fat soluble vitamins A, B2 (Riboflavin), B3 (Niacin), B5 (Pantothenic Acid), B6 (Pyridoxine), B7 (Biotin), B9 (Folate) and B12 . Organs are also a great source of the minerals Phosphorous, Copper, Selenium and Iron. HOW DO YOU ENSURE ALL THE BENEFICIAL NUTRIENTS ARE MAINTAINED THROUGH PROCESSING?  We gently freeze dry raw organs sourced from a grass-fed and organic certified farm to maintain as many of the fragile nutrients and enzymes found within them.  HOW MUCH RAW ORGANS DOES IT TAKE TO MAKE ONE SERVING SIZE OF SIX CAPSULES? It takes roughly 15g of raw beef organs to create 6 capsules. Weston A Price and other leading nutritions in this field like Chris Masterjohn recommend consuming around 170-225g of beef liver per week. Our capsules will cover 90g of this split out on a daily basis to ensure the key micronutrients they provide are continuously circulating in your system. We recommend consuming one portion of organ meat (around 80-135g) on top of this per week. WILL TAKING THIS ALONGSIDE MY MULTI-VITAMIN RESULT IN ME OVER CONSUMING MICRONUTRIENTS? It’s difficult to answer this without knowing specifically what multi-vitamin you are taking. However, often multi-vitamins, like plant foods, contain pre-cursor versions of vitamins and minerals. For example, beta-carotene instead of vitamin A. If you have the BCM01 gene, which one study estimated that between 32-69% of women in the UK have, you will struggle to convert beta-carotene into the active form of vitamin A called retinol. Our organ meat capsules contain vitamin A in this active form. The same can be said for for minerals like iron. Most plant foods and supplements contain non-heme iron, which is much less bioavailable (able to have an active effect) when compared to heme-iron, which is abundant in animal foods especially organ meats. Generally speaking, we recommend to get as much of your micro-nutrients as possible from whole foods and if you’re not keen on how organ meats taste or you want to have the nutrients they provide constantly circulating in your system to perform optimally, our capsules are a great way to achieve this. WHY ISN’T THIS PRODUCT CERTIFIED ORGANIC LIKE ALL OF YOUR OTHER PRODUCTS? Unfortunately when it comes to animal foods, the organic logo can be a bit of a smokescreen. Technically an animal can be classed as organic if they’re fed on unnatural but organic feed such as cereals or soy. We believe it’s best that animals, like humans, should be eating the foods they have throughout the vast majority of history before the food industry started introducing unnatural foods that are causing disease in modern society. To this effect, we believe cattle should be eating grass and in addition to this should be living outdoors for as much of the year as weather conditions allow. For this reason, we only use the organs from cattle that are free to roam on pastures. This means that our cattle eat a natural diet of grass, wildflowers and herbs and are kept outdoors for as long as possible. If they do have to be brought inside due to poor weather, they are fed preserved pasture. That said, the farm the cattle are from is also certified organic and therefore uses no pesticides, herbicides, antibiotics or hormones. HOW LARGE ARE THE CAPSULES / CAN THEY BE BROKEN AND SPRINKLED INTO FOOD? The capsules are a medium size and we haven’t come across anyone so far that’s said they’re too big to swallow. However, if you would prefer to open them and add them to bone broth or other dishes this is absolutely fine.

Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss*, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals. Our cattle are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond... following standards for biological diversity, climate impact and animal welfare.  Each bag contains 1kg of grass-fed beef protein, which equals 50 20g servings or 25 40g servings. Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids. *If you want to learn about the benefits of consuming protein beyond building or maintaining muscle, see the third image to the left. We also have an article that deep dives on the topic on our blog.   Although we always encourage everyone to take a food first approach to nutrition, protein powders can be really handy in the modern world when we’re often short on time. However a lot of people struggle with inflammation, bloating and discomfort from classic protein powder sources that are readily available today, such as; whey, soy and other plant based options. Our grass-fed beef protein is non-inflammatory, and not only contains 19.26 grams of complete protein* per serving, but it’s also packed with collagen, gelatine and other key micronutrients. This means it provides all the classic benefits of protein powders; aiding in muscle growth, strength gain and fat loss, whilst having non of the down sides. And in addition, the collagen and gelatine support connective tissue (tendons, ligaments and joints) as well as hair, skin and nails. Whilst the wide array of micronutrients it contains (vitamins B6, B9 and B12 as well as the minerals Zinc, Selenium and Iron) help with a variety of bodily processes and general wellbeing. If you'd like to understand more in relation to the benefits of adequate high quality protein intake (fertility, hormone balance, healthy ageing, immune health and weight management) beyond muscle maintenance and connective tissue health, we've written a blog on them here. Our beef protein is sourced from KRAV certified farms in Sweden. KRAV is Sweden’s gold standard for food sustainability. All farms with the KRAV certification operate to organic standards (meaning no un-natural pesticides or artificial fertilisers), and also follow extra requirements around biological diversity, climate impact, animal welfare and working conditions for employees. The consideration these farms have for nature, climate, animals and people makes them the perfect partners for us at APE. *Complete protein refers to the fact that beef protein contains all 9 essential amino acids that we need to consume from our diet to build protein within the body. Nutritional Info:Grass-Fed Beef Protein | UnflavouredOne Serving (20g) - Kcal: 86 - Fat: 0.54 - of which Saturates: 0.18 - Carbohydrates: 0.06 - of which Sugars: 0 - Fibre: 0.06 - Protein: 19.26 - Salt: 0.14  When to use: Beef protein can be used at any time throughout the day to increase protein intake.Dr Gabrielle Lyon, a leading researcher in the areas of protein, muscle health and the importance of muscle mass for longevity strongly suggests that for optimal health we should be eating 1.2-1.6 grams of protein per kg of bodyweight per day as a minimum, which is well above the standard recommendation. Whereas Peter Attia MD author of #1 New York Times Bestseller, Outlive: The Science and Art of Longevity recommends 2g per kg of bodyweight per day.   Our favourite time to use our grass-fed beef protein is either post training in a shake or on a busy day as a high quality meal replacement. Ingredients:Grass-Fed Beef Protein | UnflavouredIngredients: Grass-Fed Beef Protein

Oysters are the ocean's answer to a multivitamin. They are an amazing source of vitamin B12, as well as key minerals such as copper and selenium. However, they are most known for being the number one food source of zinc, which is vital for immune function, metabolism, wound healing, taste, smell and hormonal health. See below for a deeper dive into the beneficial nutrients within oysters. We sustainably harvest our Celtic Oysters from clear, unpolluted waters and gently freeze dry them to maintain their fragile nutrients. We then encapsulate them for your convenience and to remove the taste. Each jar contains 120 300mg capsules (30 - 60 day supply). OCEAN'S MULTIVITAMIN Oysters are a rich source of B12 and minerals such as copper, zinc and selenium. ZINC Oysters are the top food source of zinc, which is vital for immune function, metabolism, wound healing, taste, smell and hormonal health. EPA & DHA These essential fatty acids improve the Omega-3 to Omega-6 ratio within the body, reducing inflammation. DHA also plays a key role in brain health and memory. SUSTAINABLY HARVESTED Sustainably harvested from clear, unpolluted waters and gently freeze dried to maintain their fragile nutrients. Celtic Oysters Oysters are one of the top foods in the world when it comes to nutrient density. They’re packed with bioavailable vitamins, minerals, amino acids and essential fatty acids. Being the number one food source of zinc and also high in healthy cholesterol, they are amazing for both male and female hormonal health. In men these nutrients help in the production of free testosterone, whereas in women zinc aids in the creation of FSH which leads to ovulation and progesterone production. Vitamin B12 plays a key role in methylation and is the nutrient of energy. Copper is required for red blood cell creation, which transports oxygen around the body. Selenium is vital for immunity and thyroid function. The list of the benefits of these nutrients is long so we’ve just covered some of the key ones here. Interestingly copper, selenium and zinc work in tandem to prevent sagging skin. This is just one example of why it’s so important to get your nutrients from whole food sources. When consumed in this way, they come in a format and ratio your body understands, topping up your levels to enable you to function optimally, without upsetting the delicate nutrient ratios within your body. Ingredients: Celtic Oysters* (Vegetarian Capsule). *Allergens in bold HOW TO USE Consume 4 capsules per day (1200mg). See our infographic above to work out the best serving size for you. WHEN TO USE Take 4 capsules per day, ideally in the morning to flood your body with micronutrients for the day ahead. Each jar contains 120 capsules and each capsule is 300mg.

Lion’s Mane mushroom is known for its ability to increase focus, memory and immunity. This incredible mushroom has been shown to stimulate nerve cell growth and repair, which aids with physical recovery as well as enhancing cognition. It also contains high amounts of beta-glucans, which up-regulate the bodies immune system to fight off pathogens and clear out damaged cells. This is an 8:1 extract powder, which means we use 8g's of raw Lion's Mane to create 1g of powder.  NATURALLY WILD-CRAFTED ON LOGS Grown as they should be; on logs in nature with fresh air and sunlight 21.1% BETA-GLUCANS We have our finished products batch tested to ensure they contain no heavy metals or toxins and have high levels of immune-enhancing beta-glucans DUAL-EXTRACTED We carefully source and extract our Lion's Mane to ensure high levels of the beneficial compounds within these mushrooms are maintained 8:1 CONCENTRATED EXTRACT Each gram of our Lion's Mane mushroom powder is made with 8 grams of naturally wild-crafted Lions Mane mushroom for potency   ABOUT THE PRODUCT Organic Lion's Mane Our Lion's Mane is made from 100% fruiting bodies, is certified organic and wild-crafted on logs with natural lighting and fresh air. We then use a dual-extraction and vacuum drying process to turn the mushrooms into an 8:1 concentrated extract powder.  On completion of this process, we have our finished product lab analysed to demonstrate how our method maintains a really high level of the beneficial beta-glucans present in these mushrooms. Our latest batch contains 21.1%.  Our Lion's Mane is packaged in Miron Glass jars to provide complete protection from UV rays which can degrade the quality of the product.  This product DOES NOT contain mycelium, starch, pesticides, toxins or fillers of any kind. It's also wild-crafted and therefore not lab-grown with the use of rice or oats.  HOW TO USE Take 1-2 grams per day, mixed in to food or drinks. WHEN TO USE Can be taken at any point throughout the day. Personally we like to add a gram to our morning coffee and then another to our pre-workout drinks.  FAQS DO YOU LAB TEST YOUR FINISHED PRODUCTS? Of course - every batch is tested for heavy metals and beta-glucan percentage. Beta-glucans are the compounds within Lion's Mane, which give it it's immune enhancing properties. HOW LONG WILL MY TUB LAST? This all depends on dosage. However, if you take 1-2 grams per day, the tub will last 20-40 days.

Beef liver is the earth’s original (and best) multi-vitamin. An amazing source of vitamins A, B2, B3, B5, B6, B7, B9 and B12 as well as minerals copper, phosphorus, selenium and iron. In terms of variety and density of micronutrients, no other natural food really stacks up. This is especially true due to all the nutrients in liver being in the most bioavailable (useable) format for humans. Like all of our nose-to-tail supplements, our beef liver capsules are made from cattle that are 100% grass-fed and completely free from antibiotics, hormones and foods contaminated with fertilisers, pesticides or any other artificial chemicals. NATURE'S MULTIVITAMIN One serving contains 371% of the recommended daily allowance (RDA) for vitamin B12, 163% for copper and between 10-40% for vitamins B2, B3, B5, B6, B7, B9 and minerals phosphorous and selenium. VITAMIN B12 Playing a key role in methylation, vitamin B12 aids with energy production, immunity, nervous system health, DNA repair, hormone regulation and detoxification. COPPER Required for the creation of red blood cells, which transport oxygen around the body, adequate copper is vital for energy. It also helps with immunity, collagen formation and glutathione (the bodies major antioxidant) activity. 100% GRASS-FED & FINISHED All our organs come from a farm where the cattle roam freely on pasture consuming a natural diet of grass. This means our cattle graze outside for as much of the year as weather conditions allow. Also, they are completely antibiotic/hormone free and their diet contains no foods contaminated with fertilisers, pesticides or other artificial chemicals.   ABOUT THE PRODUCT Grass-Fed Beef Liver Eating whole animals, nose-to-tail, was a way of life for our ancestors. They believed that consuming the organ of a healthy animal would strengthen and enhance the health of their own corresponding organ. Interestingly, this is just now being validated by science. Research conducted at the University of Edinburgh in animal models has shown conclusively that when eaten, organs and glands selectively travel to the corresponding organs of the consumer in high concentrations. Therefore when the liver is consumed, the unique vitamins, minerals and enzymes within it, which are key for liver health and function, travel to your own liver. Our ancestors also appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. And because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense organ meat is and would prise this over muscle meats. Fast forward to today and the immense powers of organs have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our nose-to-tail line to help people reintroduce these ancestral superfoods, loaded with nutrients in an easy to consume and flavourless way. HOW TO USE Consume 1-6 capsules per day (500-3000mg). See our infographic above to work out the best serving size for you.WHEN TO USE Take 6 capsules per day, ideally in the morning to flood your body with micronutrients for the day ahead. Each jar contains 180 capsules (30 day supply) and each capsule is 500mg. FAQS DO THE CAPSULES TASTE OF ANYTHING? No. One of the reasons we created this product is because we understand that a lot of people struggle with the flavour of these nutrient dense super foods. Therefore we made sure that you get absolutely no taste when swallowing the capsules. They don't have any aftertaste either... don't worry you won't be doing any liver burps! WHAT ARE THE MAIN NUTRIENTS IN BEEF LIVER? One serving of our Grass-Fed Liver capsules contains 371% of the RDA for vitamin B12, 163% for copper and between 10 - 40% for vitamins B2, B3, B5, B6, B7, B9 and minerals phosphorous and selenium. HOW DO YOU ENSURE ALL THE BENEFICIAL NUTRIENTS ARE MAINTAINED THROUGH PROCESSING? We gently freeze dry raw organs sourced from a grass-fed and organic certified farm to maintain as many of the fragile nutrients and enzymes found within them. WILL TAKING THIS ALONGSIDE MY MULTI-VITAMIN RESULT IN ME OVER CONSUMING MICRONUTRIENTS? It’s difficult to answer this without knowing specifically what multi-vitamin you are taking. However, often multi-vitamins, like plant foods, contain pre-cursor versions of vitamins and minerals. For example, beta-carotene instead of vitamin A. If you have the BCM01 gene, which one study estimated that between 32-69% of women in the UK have, you will struggle to convert beta-carotene into the active form of vitamin A called retinol. Our organ meat capsules contain vitamin A in this active form. The same can be said for for minerals like iron. Most plant foods and supplements contain non-heme iron, which is much less bioavailable (able to have an active effect) when compared to heme-iron, which is abundant in animal foods especially organ meats. Generally speaking, we recommend to get as much of your micro-nutrients as possible from whole foods and if you’re not keen on how organ meats taste or you want to have the nutrients they provide constantly circulating in your system to perform optimally, our capsules are a great way to achieve this. WHY ISN’T THIS PRODUCT CERTIFIED ORGANIC LIKE ALL OF YOUR OTHER PRODUCTS? Unfortunately when it comes to animal foods, the organic logo can be a bit of a smokescreen. Technically an animal can be classed as organic if they’re fed on unnatural but organic feed such as cereals or soy. We believe it’s best that animals, like humans, should be eating the foods they have throughout the vast majority of history before the food industry started introducing unnatural foods that are causing disease in modern society. To this effect, we believe cattle should be eating grass and in addition to this should be living outdoors for as much of the year as weather conditions allow. For this reason, we only use the organs from cattle that are free to roam on pastures. This means that our cattle eat a natural diet of grass, wildflowers and herbs and are kept outdoors for as long as possible. If they do have to be brought inside due to poor weather, they are fed preserved pasture. That said, the farm the cattle are from is also uses no pesticides, herbicides or hormones. HOW LARGE ARE THE CAPSULES / CAN THEY BE BROKEN AND SPRINKLED INTO FOOD? The capsules are a medium size and we haven’t come across anyone so far that’s said they’re too big to swallow. However, if you would prefer to open them and add them to bone broth or other dishes this is absolutely fine. HOW MUCH RAW ORGANS DOES IT TAKE TO MAKE ONE SERVING SIZE OF SIX CAPSULES? It takes roughly 15g of raw beef organs to create 6 capsules. Weston A Price and other leading nutritions in this field like Chris Masterjohn recommend consuming around 170-225g of beef liver per week. Our capsules will cover 90g of this split out on a daily basis to ensure the key micronutrients they provide are continuously circulating in your system. We recommend consuming one portion of organ meat (around 80-135g) on top of this per week.

MCT Oil is a real food derived, rapid source of energy. Unlike other fat sources, it doesn’t need to be broken down on consumption, so is either used as an instant source of ATP energy or turned into ketones. Also C8 and C10 MCTs have been shown to have great antimicrobial properties, which means they help combat gut issues like Candida. Our MCT Oil comes in a 473ml glass bottle, is 100% derived from sustainably sourced organic coconuts and absolutely free of palm oil. ORGANIC 100% derived from sustainably sourced organic coconuts NO PALM OIL We use absolutely no palm oil in the making of this product BRAIN POWER MCT Oil is quickly turned in to ketones, which can easily cross the blood brain barrier aiding cognition BPA FREE Our MCT comes in a BPA free glass bottle ABOUT THE PRODUCT Organic MCT Oil Our MCT Oil is 100% derived from sustainably sourced organic coconuts and contains 60% C8 (Caprylic Acid) and 40% C10 (Capric Acid) Medium Chain Triglycerides. We use absolutely no palm oil in the making of this product. MCT Oil is odourless and flavourless, making it a great for addition to coffee, tea, smoothies, shakes or salads. MCT Oil is one of the key ingredients in Bulletproof coffee. The reason for its inclusion is that when added to coffee the fat slows down caffeine absorption, negating the spike and crash or jitters people often feel and instead providing several hours of steadily released energy. Also C8 and C10 MCTs have been shown to have great antimicrobial properties, which means they help combat gut issues like Candida. Our MCT comes in a BPA free glass bottle to align with our environmental and social responsibility. HOW TO USE Start by using 10ml per ay and steadily increase intake as required. Due to how quickly MCT oil is metabolised it can cause gastric upset if consumed in higher amounts than your body can handle. Therefore it is advisable to increase your intake slowly as tolerance builds. WHEN TO USE Being the key ingredients in Bulletproof Coffee, MCT Oil is most often added to coffee or tea to slow down the caffeine absorption and create a time released energy effect. However, it’s also great to cook with or as an addition to salads for that extra energy boost. Remember to keep temperatures below 160 degrees celsius when cooking to ensure the oil doesn’t saturate. FAQS WHY ORGANIC MCT OIL? Organic food is produced without the use of chemical fertilisers, pesticides or any other artificial chemicals. A number of studies have shown that exposure to these chemicals in high doses, or low does over a long period can have serious detrimental impacts on human health. Find out more here. When consuming any of our products, there’s no danger of you ingesting any of these damaging substances because they are all certified organic by the Soil Association, the UK’s premium organic certification body. CAN I COOK USING MCT OIL? Yes, MCT Oil can be used for cooking. However, aim to keep the cooking temperature below 320 Fahrenheit / 160 Celsius to ensure all the health benefits are maintained. IS MCT OIL MADE FROM COCONUT OR PALM OIL? Our MCT Oil is 100% derived from sustainably sourced organic coconuts and contains absolutely no palm oil. We made this decision for environmental reasons as the rising demand for palm oil is having a devastating impact on the environment. DOES MCT OIL HELP YOU GET IN TO KETOSIS FASTER? Ketosis is a metabolic state in which your body uses primarily fat and ketones for fuel as opposed to carbohydrates. In practical terms, if your blood ketones levels are above 0.5mmol then you can consider yourself in ketosis. MCT Oil is rapidly converted by the body to be used as an instant source of energy or converted in to ketones. Therefore definitely can help you achieve ketosis at a faster rate. However, there’s much more to following a ketogenic diet than just consuming MCT Oil. If you want to find out more, our Keto Transition Guide is a great place to start. HOW MUCH MCT OIL SHOULD I USE? Consuming too much MCT Oil too quickly can cause gastric upset. Therefore we recommend starting out with 5ml per serving and slowly increasing your intake as tolerance builds. WHAT ARE THE BENEFITS OF MCT OIL? Brain Power - MCT Oil is quickly turned in to ketones, which can easily cross the blood brain barrier aiding cognition. Increased Energy - Cultivating the fat burning state of ketosis creates a noticeable impact on energy levels. Instead of the post lunch energy crash a lot of people have grown accustomed to, expect energy to build throughout the day. Less Cravings - No more snacking will be required to top up carbohydrate levels. WILL MCT OIL BREAK MY FAST? It depends. If you’re fasting for weight loss then MCT Oil can be great tool to help curb cravings to your first meal. However, as MCT Oil contains calories it will technically break your fast and mitigate some of the weight loss and autopaghy benefits. IS MCT OIL GOOD FOR BRAIN HEALTH? MCT Oil is quickly turned in to ketones which can cross the blood-brain barrier to be used as fuel for your brain. People in ketosis often report high levels of focus and energy. WHAT’S THE DIFFERENCE BETWEEN C8 & C10 MCTS? C8 MCTs convert to ketones at a slightly quicker rate than C10 MCTs. However, due to how quickly C8 MCT Oil converts, some people find that taking it in isolation can cause gastric upset. Also, C8 and C10 MCTs have a slightly different micronutrient profile. Therefore we opted for a combination of both to ensure a wider variety of micronutrients and no gastric discomfort when consuming our product.

Optimised Male provides targeted support for key functions of masculinity. Made from 50% grass-fed beef testicles and 50% grass-fed beef liver, this product contains many unique compounds that work in tandem to support male hormone production and sexual health. For example, the transforming growth factors within aid in the production of testosterone, the primary male sex hormone, which plays a pivotal role in enhancing muscle size, strength, bone health, sex drive and sperm production. All the organs we source for our nose-to-tail line come from an organic certified farm where the cattle are 100% grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules (30 day supply). TRANSFORMING GROWTH FACTORS The testes contain Activin and Inhibin that play a key role in the formation of sex hormones, reproductive cells, sex glands and organs. EPIDERMAL GROWTH FACTOR This protein supports healthy sperm function, motility and fertility. 100% GRASS-FED & ORGANIC All our organs come from an organic farm where the cattle roam freely on pasture consuming a natural diet of grass. This means our cattle graze outside for as much of the year as weather conditions allow. Also, they are completely antibiotic/hormone free and their diet contains no foods contaminated with fertilisers, pesticides or other artificial chemicals. ZINC Found in high concentration in the testes, zinc is essential for healthy testosterone production, sperm quality, and acts as a powerful antioxidant to combat inflammation. ABOUT THE PRODUCT Optimised Male Eating whole animals, nose-to-tail, was a way of life for our ancestors. They believed that consuming the organ of a healthy animal would strengthen and enhance the health of their own corresponding organ. For example, if a man was struggling with with low testosterone, fertility or libido, they would be fed testicles, which were considered the most virile part of the animal. Interestingly, this is just now being validated by science. Research conducted at the University of Edinburgh in animal models has shown conclusively that when eaten, organs and glands selectively travel to the corresponding organs of the consumer in high concentrations. Therefore when the testicles of a healthy animal are consumed, the unique growth factors and minerals like zinc within them, which are key for male vitality, travel to your own testes. This boosts the production of male hormones and enhances sexual health. Our ancestors also appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. And because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense organ meat is and would prise this over muscle meats. Fast forward to today and the immense powers of organs have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our nose-to-tail line to help people reintroduce these ancestral superfoods, loaded with nutrients in an easy to consume and flavourless way. HOW TO USE Consume 3- 6 capsules per day (1500-3000mg) WHEN TO USE Take 3-6 capsules per day, ideally in the morning to flood your body with micronutrients for the day ahead. Each jar contains 180 capsules and each capsule is 500mg.

Bone Marrow is the fat held in the centre of animal bones and has a wide variety of health benefits including; strengthening cartilage / bones, increasing immunity, improving skin health, reducing inflammation and even enhancing body composition. Rich in collagen, peptides, growth factors, stem cells and a wide variety of micronutrients, it’s one of nature’s true superfoods, with research showing it can aid your body in the production of both red and white blood cells. All the bone marrow we source for our nose-to-tail line comes from regenerative farms where the cattle are 100% grass-fed and free to roam outdoors. We gently freeze dry the marrow raw to maintain as many of the nutrients and stem cells within it. Each jar contains 180, 500mg capsules (30 day supply).   About the product Grass-Fed Bone Marrow Capsules Eating whole animals, nose-to-tail, was a way of life for humans for the majority of our existence up until recent history and Bone Marrow was a vital part of the nose-to-tail diet. Weston A. Price (considered by many to be the godfather of modern day holistic health) studied traditional cultures to try and understand why their natural diets kept them so healthy and witnessed this firsthand. “I found the Indians putting great emphasis upon the eating of the organs of the animals, including the wall of parts of the digestive tract,” he explained in his book Nutrition and Physical Degeneration. “Much of the muscle meat of the animals was fed to the dogs. It is important that skeletons are rarely found where large game animals have been slaughtered by the Indians of the North. The skeletal remains are found as piles of finely broken bone chips or splinters that have been cracked up to obtain as much as possible of the marrow and nutritive qualities of the bones. […] An important part of the nutrition of the children consisted in various preparations of bone marrow, both as a substitute for milk and as a special dietary ration.” Dr Price’s health concepts around the importance of real food that he generated through spending time with indigenous peoples untouched by the modern have and continue to help reverse chronic diseases world wide. Indigenous people also appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. And because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense organ meat is and would prise this over muscle meats. Fast forward to today and the immense powers of organs have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our nose-to-tail line to help people reintroduce these ancestral superfoods, loaded with nutrients in an easy to consume and flavourless way. How to use Consume 6 capsules per day (3000mg)  When to useTake 6 capsules per day, ideally in the morning to flood your body with micronutrients for the day ahead. Each jar contains 180 capsules (30 day supply) and each capsule is 500mg.Ingredients: 70% Grass-Fed Beef Bone Marrow, 30% Grass-Fed Beef Liver, Bovine Gelatine (Capsule). *All our organs come from a regenerative farm where the cattle are grass-fed and roam outdoors.

Beef Brain is packed with essential fatty acids including the omega-3 fats DHA & EPA, as well as brain-derived neurotrophic factor (BDNF). It’s also a rich source of the micronutrients choline, copper and vitamins B2 (Riboflavin), B5 (Pantothenic Acid), B9 (Folate) and B12. All of these play a key role in either brain health or neurotransmitter production, supporting; focus, memory, mood, speed of thought and slowing brain aging. All the organs we source for our nose-to-tail line come from regenerative farms where the cattle are 100% grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the nutrients and enzymes within them. Each jar contains 180, 500mg capsules (30 day supply).Beef BrainEating whole animals, nose-to-tail, was a way of life for humans for the majority of our existence up until recent history. In the past people believed that consuming the organ of a healthy animal would strengthen and enhance the health of their own corresponding organ. For example, if someone was struggling with with cognitive function such as memory or focus, they would be fed brain. Interestingly, this is just now being validated by science. Research conducted at the University of Edinburgh in animal models has shown conclusively that when eaten, organs and glands selectively travel to the corresponding organs of the consumer in high concentrations. Therefore when the brain of an animal is consumed, the unique fatty acids, growth factors and micronutrients within it, which are key for cognitive function, travel to your own brain. Having a higher concentration of these compounds in your brain gives you the raw materials to support functions such as; focus, memory, mood and speed of thought.Indigenous people also appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. And because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense organ meat is and would prise this over muscle meats. Fast forward to today and the immense powers of organs have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our nose-to-tail line to help people reintroduce these ancestral superfoods, loaded with nutrients in an easy to consume and flavourless way.HOW TO USEConsume 3- 6 capsules per day (1500-3000mg)WHEN TO USETake 3-6 capsules per day, ideally in the morning to flood your body with micronutrients for the day ahead. Each jar contains 180 capsules and each capsule is 500mg.Ingredients: Grass-Fed Beef Brain (67%), Grass-Fed Beef Liver (33%), Bovine Gelatine (Capsule). *All our organs come from a regenerative farm where the cattle are grass-fed and roam on pastures